Description
Creating a cohesive brand identity, including logo design and comprehensive brand guidelines, to enhance the reputation and value of Malamega across its diverse industries in construction, oil & gas, software and technology, tourism and events management, as well as broadcasting and digital media.
Project Year
2020-2021
Client
Malamega Sdn Bhd
CAMPAIGNS
Objectives
Craft a standout logo embodying the company's diverse offerings and innovative ethos, alongside comprehensive brand guidelines ensuring uniform brand representation across all platforms, adaptable to each industry's needs while maintaining overall cohesion, with the aim of boosting brand reputation and fostering stakeholder trust and loyalty.
LOGO
DESIGN
Design a versatile logo without clutter, projecting professionalism and expertise
COLOR
PALLETTE
Versatile color scheme consistent with company values and industry sectors for diverse applications.
TYPOGRAPHY
USAGE
Use varied styles for hierarchy and visual appeal with readable fonts for digital and print media
BRAND
APPLICATION
Guidelines to ensure consistency in style and tone to reinforce the brand's messaging
We aim to create a distinctive logo that encapsulates Malamega's diverse offerings and innovative spirit, accompanied by comprehensive brand guidelines that guarantee consistent representation across various platforms. These guidelines will be flexible enough to cater to the unique requirements of each industry while preserving a cohesive brand identity. Our ultimate goal is to elevate Malamega's brand reputation and cultivate trust and loyalty among stakeholders through this unified branding approach.
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